SEO PowerSuite is an SEO tracking solution that helps businesses of all sizes conduct keyword research, monitor...
Software Advice offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Learn more
About SpyFu
Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more.
Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors' AdWords billing history and recommends keywords that are being used by competitors.
Additionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic. Spyfu also comes with an API that can help users automate requests and find data efficiently.
Services are offered on a monthly subscription basis that includes support via live chat and phone.
SpyFu pricing
SpyFu has a free version. SpyFu paid version starts at USD 39.00/month.
Starting Price:
USD 39.00/month
Free Version:
Yes
Free trial:
No
Alternatives to SpyFu
Serpstat is a cloud-based search marketing analysis tool suitable for all industries and businesses, mainly digital...
Moz Local allows you to enhance your visibility in local searches and maximize your online presence through listings...
Raven Tools is a cloud-based SEO tool, white-label marketing report and SEO auditing platform for media companies,...
STAT Search Analytics gives visibility to performance in search engines. Through this SERP analytics tool, users can...
Ahrefs is a suite of SEO tools that familiarizes users with the ins and outs of content marketing. It helps users do...
SpyFu Reviews
Feature rating
5 reviews of 143
View all reviews
Khay Amani
- Industry: Luxury Goods & Jewelry
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
-
Review Source
3
Reviewed on 26/06/2023
Cheap and basic great if that's all you need
It's basic interface makes it easy to use.
Pros
Cost effective considering my currently limited need for this kind of thing.
Cons
That I will quickly outgrow the lack of accuracy/freshness of the keyword data. It's OK for now but once I hit full deployment it won't suit.
Response from SpyFu
Thank you for taking the time to share your review of SpyFu.
Replied 29/06/2023
Neil
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
-
Review Source
4
Reviewed on 03/10/2023
SpyFu is exceptional for the SMB or small agency
Excellent experience, for price and functionality it is a MUST buy
Pros
Organic and Paid data sets, both for own client base and competitor analysis. Trusted data and an exceptional snapshot of the digital landscape.
Cons
Some of the Paid Ads data is a little off. If my own data for clients is off then it leaves open to debate the accuracy of competitor data.
Alternatives Considered
SEO PowerSuiteReasons for Choosing SpyFu
Price and lack of trust in Semrush dataSwitched From
SemrushReasons for Switching to SpyFu
I didn't, I have both. SEO Powersuite has more options and depth of softwareResponse from SpyFu
Thank you for sharing your review of SpyFu! We appreciate the superb rating and feedback.
Replied 03/11/2023
Anil
- Industry: Marketing & Advertising
- Company size: 5,001–10,000 Employees
- Used Daily for 6-12 months
-
Review Source
4
Reviewed on 10/06/2022
Competitor Analysis with SpyFu
I used SpyFu to track keyword and report them to my customer. Also I used SpyFu to understand market behaviour and search volume to drive my marketing strategy.
Pros
It is easy to use SpyFu for SEO perpective to understand your competitors and marketing strategy. It gives smooth data and fresh one.
Cons
SpyFu is helpful tool for SEO, but it should has more feature for understand market analysis and SEO data.
Response from SpyFu
Thank you for your review, Anil. We are happy to be a part of your keyword research.
Replied 22/06/2022
Hasan
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
-
Review Source
5
Reviewed on 12/04/2022
Essential tool for PPC campaigns
Keyword research and PPC info have been a real breeze as it allows you to spy on your competitors and makes it very easy to come up with initial keywords.
Pros
They've done a great job in making an affordable, effective tool. The amount of features you have access to, even without a premium subscription is mental. One of the best tools you can use, no matter if you're new to PPC campaigns, or if you have years of experience.
Cons
The data on some of the niche markets and low-volume keywords can be very limited. Other than that, there's not much to complain about.
Reasons for Switching to SpyFu
The free account has an exceptional access level.Response from SpyFu
Thank you for your kind words, Hasan! We love hearing about your experience with the free and paid tool, as well as your work in PPC research.
Replied 13/04/2022
Fernando Adrian
- Industry: Internet
- Company size: Self Employed
- Used Daily for Free Trial
-
Review Source
4
Reviewed on 18/11/2020
Good tool but needs a little more
It's a good tool, but for my specific needs I couldn't replace SEMRush
Pros
It is a good tool, it has what you need to do a good research on competencies and search for keywords. and it is much cheaper than most tools.
Cons
The reports in the basic version are quite limited.
Response from SpyFu
Thank you for sharing your review, Fernando! Glad to hear that we have become part of your keyword research toolset.
Replied 03/12/2020
