SendGrid

Pros

Easily integrates with a lot of other email marketing software, quite easy to set up, improves email deliverability.

Cons

The menu could be more straightforward.

It also has a bug that the support team says they know about but don't fix for some reason, even though it seems to me like it's very easy to fix: when you're approaching your sending threshold for one day, SendGrid sends you alert messages saying that you've used up over 95% of your 'MONTHLY' sending limit even though it's only 'DAILY' sending limit. When it first happened to me, I got very confused and contacted the support that they told me they know about it. All that's needed is to change one word. Don't get confused as I did.

Pros

It's really easy to integrate quickly with just one API key. When I learned that it is also preferred by many large businesses, my confidence increased considerably.

Cons

It's really easy to integrate quickly with just one API key. When I learned that it is also preferred by many large businesses, my confidence increased considerably.

Alternatives Considered

Switched From

Pros

The integrations that exist makes it easy to get started with and saves you alot of time.

Cons

We have had issues that our users are not receiving the verification emails. This have at some times killed the conversion of trials.

Alternatives Considered

Pros

It was very easy to integrate with my existing stack. SendGrid has really worked hard to make sure it's easy to use their software with other services out there. Most website builders by default ask you to integrate Sendgrid as your emailing service, and that was the case with my website builder. It was really easy for me to get started as all I had to do was add an API key in a provided input field. SendGrid did all the heavy lifting and I did not have to do any coding or even go through the API documentation(which by the way is very comprehensive ). You fill that that is the case in so many services that integrate with SendGrid, integration is light-work.

Cons

It is a little expensive, especially when sending a tonne of emails out and having a lot of contacts. Your email totals low-key add up when you have multiple drip campaigns and transactional emails set up. If you have a small budget it's really difficult to get measurable success on SendGrid as I found out when I just started while having a very low budget. The best way to get the best out of SendGrid is with a substantial budget, and that's a bummer when starting out.

Alternatives Considered

Reasons for Switching to SendGrid

Pros

It's been over 2 years of using Sendgrid for many things within the marketing team. The code editor allows for effective e-mail marketing campaigns. SendGrid has tons of useful e-mail templates.

Cons

SendGrid doesn't have an intuitive GUI to edit like MailChimp. To make a custom e-mail marketing campaign you must know how to code.

Alternatives Considered

Reasons for Choosing SendGrid

Switched From

Reasons for Switching to SendGrid