--- description: Review of Ortto Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Ortto | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [All-in-One Marketing Tools](/directory/4065/all-in-one/software) > [Ortto](/software/83115/autopilot) # Ortto Canonical: https://www.softwareadvice.com.au/software/83115/autopilot Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.com.au/software/83115/autopilot?page=2) > Build journeys that drive revenue. Your customer data, marketing automation \& analytics, together. Since 2015, Ortto has empowered over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a powerful suite of BI tools. The teams at Microsoft, Bltly, Typeform, LiveChat, Greenpeace and Patreon create remarkable customer journeys with Ortto. > > Verdict: Rated **4.6/5** by 112 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 112 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.5/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Ortto - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 199.00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Canada, New Zealand, United Kingdom, United States ## Features - A/B Testing - AI/Machine Learning - API - Access Controls/Permissions - Activity Dashboard - Activity Tracking - Ad hoc Query - Ad hoc Reporting - Audience Targeting - Autoresponders - Behavior Tracking - Behavioral Analytics - Behavioral Targeting - CAN-SPAM Compliance - CRM - Campaign Analytics - Campaign Management - Campaign Personalization - Campaign Planning - Campaign Scheduling ## Integrations (27 total) - BigCommerce - Calendly - Chargebee - Google Ads - Gorgias - HubSpot CRM - Instapage - Intercom - LiveChat - Lob - Meta for Business - Pipedrive - PrestaShop - Recurly - Salesforce Sales Cloud ... and 12 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - 24/7 (Live rep) - Chat ## Category - [All-in-One Marketing Tools](https://www.softwareadvice.com.au/directory/4065/all-in-one/software) ## Related Categories - [All-in-One Marketing Tools](https://www.softwareadvice.com.au/directory/4065/all-in-one/software) - [AI Marketing Tools](https://www.softwareadvice.com.au/directory/4615/ai-marketing-tools/software) - [Business Intelligence (BI) Tools](https://www.softwareadvice.com.au/directory/4336/bi/software) - [Master Data Management Software](https://www.softwareadvice.com.au/directory/4737/master-data-management/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) ## Alternatives 1. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17572 reviews) 2. [Emma by Marigold](https://www.softwareadvice.com.au/software/426694/emma-by-marigold) — 4.2/5 (156 reviews) 3. [Marketo Engage](https://www.softwareadvice.com.au/software/21522/marketo-engage) — 4.3/5 (710 reviews) 4. [Insider One](https://www.softwareadvice.com.au/software/471891/InOne) — 4.8/5 (17 reviews) 5. [LaGrowthMachine](https://www.softwareadvice.com.au/software/256853/lagrowthmachine) — 4.9/5 (45 reviews) ## Reviews ### "A must have app for your business" — 5.0/5 > **Jon** | *2 December 2016* | Professional Training & Coaching > > **Pros**: Easy to use, affordable to everyone, and world class support. > > **Cons**: I really can't find a fault in the service Autopilot delivers, if they add any additional features the only thing I would suggest is they beef up the CRM functions. But as a service offered, its the best\! > > Autopilot is one of those apps that you spend many hours trying to find on Google, something that takes away the hard work in your business, and automates the important stuff. The support provided is world class and with the constant innovation offered, you can expect great things in the future from Autopilot. I'm a massive fan\! ----- ### "Helped make email marketing easier\!" — 4.0/5 > **Jackie** | *6 November 2018* | Recreational Facilities & Services | Recommendation rating: 8.0/10 > > **Pros**: We implemented Autopilot when we got serious about following up on internet based leads for our clients. I loved that I could create a "journey" for a potential customer that was not only automatic, but, as personalized as it could be for an email marketing campaign. The visual way that these journeys are mapped out makes total sense to me, and I appreciate how concrete it is. > > **Cons**: As a novice, at best, I found that creating "journeys" took me a lot of time to understand. Once I did, it definitely got easier, but, it required some time and attention. I think that there are probably still features of this software that I am unsure how to use; and haven't been confident enough to explore. ----- ### "Don't be fooled by the visual feel. Very basic and lots of issues." — 2.0/5 > **Bianca** | *12 December 2021* | Information Technology & Services | Recommendation rating: 2.0/10 > > **Pros**: The only thing I like about this platform is its ability to directly integrate with Slack, which allows us to easily incorporate internal alerts in our nurture programmes. > > **Cons**: - Autopilot has poor usability experience that makes tasks longer to do despite the visual feel of the UI. - You cannot copy email module HTMLs so email modules always have to be built from scratch. - Inefficient folder structure. - Segment criteria and names cannot be edited. - No auto-populate / picklist on fields so field values need to be memorised by the user. - No automated a/b testing. - Does not have a global dynamic content feature which allows you to edit common content like email footers in one place. - VERY basic report -only shows numbers like email engagement, and journey ejects. There is no ability to customise reporting by users / cohorts, which limits performance analysis. - Reporting is inaccurate (ie. If you’d like to see open and click rates in a specific date range, it will also pick up the opens and clicks outside that date range which pushes the rates up). - No built-in journey membership fields. - There are issues with data timings. It makes data update really slow, delaying the lead to reach the sales team. - You can’t combine ‘AND’ and ‘OR’ operators on segments / triggers logic. - Does not have any advanced features that can be really useful (like sandbox, marketing calendar, webinars, web personalisation, predictive content etc). - Slow pace of innovation (if any). Their email manager has been on 'beta' for two years. - We've encountered several serious bugs caused on their end. > > This product really is JUST above batch and blast products out there. It has a lot of limitations and caused a lot of frustrations. ----- ### "The most powerful and modern marketing automation software" — 5.0/5 > **Bryan** | *19 January 2018* | Design | Recommendation rating: 10.0/10 > > **Pros**: Autopilot allows my team to do everything we need. We can setup complex customer journeys quickly, and with confidence. The ability to automatically attach to an HTML form and make it functional saves a lot of time and allows us to insert complex forms anywhere without needing to have a separate form submission database. > > **Cons**: While there are some organization features like folders, I feel that journeys can get a little crowded quickly. > > Autopilot allows us to schedule complex marketing automation sequences with ease. ----- ### "Great Visual Marketing Automation Software" — 5.0/5 > **Nivas** | *15 December 2018* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: Autopilot's Visual Journey Builder is super simple and easy to use. The triggers and conditions are well differentiated making it easy to explain to others too. The team has also been very helpful in solving critical challenges. > > **Cons**: The software needs more integrations to be built. Right now they integrate with very limited number of applications which can be a challenge syncing data across platforms. ----- Page: 1 / 6\ Next: [Next page](https://www.softwareadvice.com.au/software/83115/autopilot?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/83115/autopilot) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data