---
description: Review of TrueLoyal Software: system overview, features, price and cost information. Get free demos and compare to similar programs.
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title: TrueLoyal | Reviews, Pricing & Demos - SoftwareAdvice AU
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# TrueLoyal

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> TrueLoyal is an AI-powered loyalty and rewards platform designed to help businesses enhance customer retention and encourage repeat purchases. It supports multi-channel consumer brands across industries such as automotive aftermarket, beauty and cosmetics, food and beverage, homewares, and pet supplies. The platform enables businesses to build long-term customer relationships across various shopping channels.&#10;&#10;TrueLoyal offers features for creating loyalty programs, including AI-driven personalization to deliver tailored experiences across sales channels. It connects online and offline customer data using omnichannel tools and receipt scanning technology to capture in-store transactions without requiring point-of-sale access. The platform includes tools for churn prediction, gamification, multi-dimensional loyalty support for both B2C and B2B audiences, and mechanisms for collecting zero and first-party data.&#10;&#10;The system is built with enterprise-grade security and compliance standards. It provides tools for loyalty program design, performance analysis, and ongoing evaluation. TrueLoyal is designed to support businesses in improving customer retention, lifetime value, and repeat purchase rates.
> 
> Verdict: Rated **4.8/5** by 58 users. Top-rated for **Likelihood to recommend**.

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## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.8/5** | 58 Reviews |
| Ease of Use | 4.8/5 | Based on overall reviews |
| Customer Support | 4.8/5 | Based on overall reviews |
| Value for Money | 4.7/5 | Based on overall reviews |
| Features | 4.7/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: TrueLoyal
- **Founded**: 2010

## Commercial Context

- **Target Audience**: 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium and 208 more

## Features

- API
- Activity Dashboard
- Activity Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Client Portal
- Customer Accounts
- Customer Database
- Customer Engagement
- Customer History
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable Templates
- Discount Management
- Email Marketing
- Engagement Tracking

## Integrations (21 total)

- Adobe Commerce
- Bazaarvoice
- BigCommerce
- Clover
- Cogent
- HubSpot CRM
- HubSpot Marketing Hub
- Klaviyo
- Listrak
- Miva
- NetSuite
- PowerReviews
- PrestaShop
- Shift4Shop
- Shopify

... and 6 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Customer Advocacy Software](https://www.softwareadvice.com.au/directory/4271/customer-advocacy/software)

## Related Categories

- [Customer Advocacy Software](https://www.softwareadvice.com.au/directory/4271/customer-advocacy/software)
- [Customer Loyalty Software](https://www.softwareadvice.com.au/directory/4383/customer-loyalty/software)

## Alternatives

1. [Guusto](https://www.softwareadvice.com.au/software/105459/guusto) — 4.9/5 (3490 reviews)
2. [RepeatMD](https://www.softwareadvice.com.au/software/427882/repeatmd) — 4.4/5 (190 reviews)
3. [Kangaroo](https://www.softwareadvice.com.au/software/324113/kangaroo) — 4.9/5 (250 reviews)
4. [ReadySTORE Gift Card and Loyalty](https://www.softwareadvice.com.au/software/278379/gift-card) — 4.8/5 (38 reviews)
5. [Boomerangme](https://www.softwareadvice.com.au/software/501190/Boomerangme) — 4.8/5 (43 reviews)

## Reviews

### "Top-Notch Customer Service" — 5.0/5

> **Gail** | *7 October 2015* | Nonprofit Organization Management
> 
> My organization has used Tint Up for a couple of years and their people are extremely accommodating and helpful.  Especially the co-founder and CEO, Tim.  He personally answers my questions and is always quick and thorough.   If you haven't tried this app, you're missing out.  It is easy to use and has a lot of great features.  I highly recommend you consider them for your social media needs.

-----

### "Pricey but it works" — 4.0/5

> **Grant** | *2 October 2024* | Retail | Recommendation rating: 7.0/10
> 
> **Pros**: Very built out, easy to use, customer service is amazing
> 
> **Cons**: Very costly platform. Add ons are expensive. It works but costs an arm and a leg. Be prepared to market it like crazy and capitalize
> 
> The Zinrelo team helped me pick up their program, get it off the ground, and make it successful with our brand as I entered a new role. Great customer service and very helpful every step of the way.

-----

### "Zinrelo Loyalty rewards platform review" — 4.0/5

> **Buddy** | *18 June 2020* | Sporting Goods | Recommendation rating: 0.0/10
> 
> **Pros**: Loyalty reward points is the most valueble
> 
> **Cons**: The referral program and how it is set up on our platform. Customers really have a hard time understanding the program and what it does.
> 
> Customer service is NOT good. Communication can be improved.

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### "Zinrelo is Great\!" — 5.0/5

> **Melissa** | *2 October 2024* | Retail | Recommendation rating: 10.0/10
> 
> **Pros**: Easy to use :) Has great customer service\!
> 
> **Cons**: N/A I'm satisfied with how it works for our business
> 
> It's been great for our company and has helped us grow as a business.

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### "Simplified Loyalty: A User-Friendly Gem" — 5.0/5

> **Sue** | *24 September 2023* | Cosmetics | Recommendation rating: 10.0/10
> 
> **Pros**: What we appreciate most about this product is its user-friendliness. It's incredibly easy to use, and our customer service team has a genuine affinity for it. This streamlined usability has significantly enhanced our operational efficiency and customer interactions.
> 
> **Cons**: There is really nothing to improve about this product. We absolutely love everything about Zinrelo\!
> 
> We are effectively addressing the challenge of enhancing customer loyalty and engagement. The benefits realised include increased customer retention, higher customer lifetime value, and improved brand loyalty

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## Links

- [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/86771/zinrelo)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.softwareadvice.de/software/86771/zinrelo> |
| en | <https://www.softwareadvice.com/customer-loyalty/zinrelo-profile/> |
| en-AU | <https://www.softwareadvice.com.au/software/86771/zinrelo> |
| en-GB | <https://www.softwareadvice.co.uk/software/86771/zinrelo> |
| en-IE | <https://www.softwareadvice.ie/software/86771/zinrelo> |
| en-NZ | <https://www.softwareadvice.co.nz/software/86771/zinrelo> |
| fr | <https://www.softwareadvice.fr/software/86771/zinrelo> |

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