About Trend

Trend is a cloud-based solution designed to help social media influencers manage marketing campaigns and generate content, improving brand value across channels. It comes with a centralized dashboard, which enables users to view, approve and reject applications sent by relevant influencers. Trend allows brands to collaborate with influencers and curate professional content for websites, social media accounts and advertisements. It lets users gain insights into posts in real-time including key metrics such as likes, comments and impressions. Additionally, users can create campaigns for brand awareness, product launches and events, improving sales and engagement across the web. Trend helps brands streamline communications with influencers by providing chat functionality within the app. Pricing is available on monthly subscriptions and support is extended via live chat, email and other online measures.
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Applications
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Mobile
Summary 2
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Trend pricing

Trend does not have a free version. Trend paid version starts at USD 100.00/month.

Starting Price:
USD 100.00/month
Free Version:
No
Free trial:
N/A

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Trend Reviews

Feature rating

Value for Money
4.5
Functionality
4.5
Ease of Use
5
Customer Support
5
5 reviews of 74 View all reviews
Tim W.
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Weekly for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 08/07/2020

Easy to Use and Incredible Value

I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients.

Pros

Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients.

Cons

The only detraction is that it is currently only usable for Instagram.

Response from Trend

Glad you find the product so easy to use! Our goal is exactly what you mentioned, save you time, and get quality content in your hands to re-purpose.

We appreciate the feedback on "only being usable for Instagram." That's at the top of our minds and our product team has an exciting roadmap to deliver you more value through the Trend software in the coming months on that topic. Stay tuned!

Replied 13/08/2020
Mitchell Y.
  • Industry: Cosmetics
  • Company size: 2-10 Employees
  • Used Monthly for 1-5 months
  • Review Source
Value for Money
3
Features
4
Ease of Use
5
Customer Support
5

4
Reviewed on 16/07/2020

Great for creating content easily

Thus far, Trend has been worth it for simply creating content.

Pros

The software is very easy to use and it makes it quite easy to review creators with simple clicks.

Cons

Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products.

I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages.

Chrissy B.
  • Industry: Consumer Goods
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source
Value for Money
4
Features
3
Ease of Use
4
Customer Support
3

3
Reviewed on 04/08/2020

Been helpful!

Overall been pretty good, I'd say the price is affordable and has helped us reach more influencers in an easy way.

Pros

Easy to use and match with influencers, easy to describe your goals and details. It's been a nice way to seed influencers.

Cons

The influencers are mostly very young and don't always produce the highest quality images - some look very staged and unnatural and some even with bad lighting. I wish I could connect with influencers with more engagement/followers for a similar price. Also, it's very hard to travel conversion from the partnerships. Seems to be more of a way to influence other people/brand recognition more than a revenue driver.

Sara A.
  • Industry: Cosmetics
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source
Value for Money
5
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 23/10/2020

Beyond happy - Trend.io is the solution for your influencer marketing needs

Trend is helping us to connect authentically with customers.

Pros

Trend is extremely easy to use. The interface is minimal, streamlined, and setting up your first campaign takes very little time. I love that this software connects our brand with influencers that are aligned with our brand promise. Within 24 hours, we had numerous influencers ready to promote our brand. We plan to use Trend far into the future. I've had the opportunity to work with many UGC software applications and this is a very economical (yet high quality) solution to competitive products. Looking forward to a long working relationship with this company.

Cons

The only difficult aspect of Trend has been trying to narrow down such a wide selection of influencers. Not sure that this is a con as reach is one of the greatest challenges brands face today. We decided to roll with influencers that align closest with our brand and that already live our promise.

Jeffrey Q.
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1-5 months
  • Review Source
Value for Money
4
Features
5
Ease of Use
5
Customer Support
5

5
Reviewed on 27/07/2020

Easy access

I had a technical snafu and customer service was there to help me fix my mistake in minutes. They even followed up afterwards to make sure I got the help I needed. Simple site to use, but the content will pay for itself 10 times over I'm sure.

Pros

I like that it was super easy to setup. It gives me access to great influencers who, generally, go above and beyond to make my brand look good give us bang for the buck. Very easy to communicate back and forth with them. Love that I have access to all the content afterwards for repurposing. This might be the best part of all.

Cons

I wish that brands had an app to manage our campaign. I think the creators are using an app and it would make things easier to have push notifications for communicating and when content goes up/ needs approval, etc. I have to open the site everyday during a launch instead of just having an app tell me when there is something actionable.

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