--- description: Review of Litmus Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: Litmus | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [Email Tracking Software](/directory/4728/email-tracking/software) > [Litmus](/software/96521/litmus) # Litmus Canonical: https://www.softwareadvice.com.au/software/96521/litmus Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.com.au/software/96521/litmus?page=2) > Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams. With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Marketo, and others. Technical support is available via an online help center or via email. Pricing is on a monthly subscription basis and dependent on the number of users. > > Verdict: Rated **4.6/5** by 52 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 52 Reviews | | Ease of Use | 4.5/5 | Based on overall reviews | | Customer Support | 4.3/5 | Based on overall reviews | | Value for Money | 4.1/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: Validity ## Commercial Context - **Starting Price**: USD 500.00 - **Pricing model**: Flat Rate (Free Trial) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) - **Supported Languages**: English - **Available Countries**: Australia, Canada, Denmark, Germany, Ireland, Italy, Netherlands, New Zealand, Spain, United Kingdom, United States ## Features - A/B Testing - Audience Targeting - Campaign Management - Drag & Drop - Dynamic Content - Email Campaign Management - Email Distribution - Email Management - Email Marketing - Email Templates - Email Tracking - Event Triggered Actions - Geolocation - List Management - Location Tracking - Monitoring - Personalization - Preview Functionality - Real-Time Analytics - Reporting/Analytics ## Integrations (43 total) - Act-On - Adobe Campaign - Adobe Journey Optimizer - CleverReach - ClickDimensions - Clutch - Constant Contact - Customer.io - Delivra - Dropbox Business - Emarsys - Emma by Marigold - Google Drive - HubSpot CRM - Inxmail ... and 28 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [Email Tracking Software](https://www.softwareadvice.com.au/directory/4728/email-tracking/software) ## Related Categories - [Email Tracking Software](https://www.softwareadvice.com.au/directory/4728/email-tracking/software) - [Marketing Software](https://www.softwareadvice.com.au/directory/4630/marketing/software) - [Email Marketing Software](https://www.softwareadvice.com.au/directory/4697/email-marketing/software) ## Alternatives 1. [Gmail](https://www.softwareadvice.com.au/software/171529/gmail) — 4.8/5 (13336 reviews) 2. [Brevo](https://www.softwareadvice.com.au/software/18887/brevo) — 4.6/5 (3411 reviews) 3. [Mailchimp](https://www.softwareadvice.com.au/software/111921/mailchimp) — 4.5/5 (17576 reviews) 4. [MailerLite](https://www.softwareadvice.com.au/software/100595/mailerlite) — 4.7/5 (2256 reviews) 5. [ActiveCampaign](https://www.softwareadvice.com.au/software/5398/activecampaign) — 4.6/5 (2561 reviews) ## Reviews ### "A pricy option for a freelancer or small agency, but Litmus blows the competition away" — 5.0/5 > **Kay** | *17 March 2022* | Marketing & Advertising | Recommendation rating: 8.0/10 > > **Pros**: I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic. > > **Cons**: The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it. > > Litmus vastly increased my efficiency in building and testing email campaigns and email templates. ----- ### "Great for building fantastic looking compatible emails" — 5.0/5 > **Jack** | *19 February 2025* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Simply to use email templating for marketing > > **Cons**: Can be overwhelming at first, could do with a more streamlined UI/UX ----- ### "Glitchy and not industry leading" — 2.0/5 > **Sar** | *16 December 2024* | Management Consulting | Recommendation rating: 3.0/10 > > **Pros**: Emails look okay when they go out. Good to include tracking code > > **Cons**: Clunky. Glitchy. Not world class or leading technology > > Average. Has improved but still glitchy. ----- ### "The best platform available for inbox previews" — 5.0/5 > **James** | *25 January 2019* | Marketing & Advertising | Recommendation rating: 10.0/10 > > **Pros**: - Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.) > > **Cons**: - Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished ----- ### "Multi-branding and Promotion" — 5.0/5 > **Judy** | *20 February 2023* | Financial Services | Recommendation rating: 9.0/10 > > **Pros**: Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention. > > **Cons**: All it offers is of significance to us since it meets all > > Incredible online marketing campaign and large volume out bound emailing. ----- Page: 1 / 3\ Next: [Next page](https://www.softwareadvice.com.au/software/96521/litmus?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/96521/litmus) ## This page is available in the following languages | Locale | URL | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | ----- ## Structured Data