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About Litmus
Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams.
With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Marketo, and others.
Technical support is available via an online help center or via email. Pricing is on a monthly subscription basis and dependent on the number of users.
Litmus pricing
Litmus does not have a free version but does offer a free trial. Litmus paid version starts at USD 99.00/month.
Starting Price:
USD 99.00/month
Free Version:
No
Free trial:
Yes
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Litmus Reviews
Feature rating
5 reviews of 38
View all reviews
Kay
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
-
Review Source
5
Reviewed on 17/03/2022
A pricy option for a freelancer or small agency, but Litmus blows the competition away
Litmus vastly increased my efficiency in building and testing email campaigns and email templates.
Pros
I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.
Cons
The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.
Verified Reviewer
- Industry: Marketing & Advertising
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
-
Review Source
5
Reviewed on 06/01/2025
Comprehensive testing tool: Litmus
Pros
Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery
Cons
Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features.
Sar
- Industry: Management Consulting
- Company size: 10,000+ Employees
- Used Daily for 6-12 months
-
Review Source
2
Reviewed on 16/12/2024
Glitchy and not industry leading
Average. Has improved but still glitchy.
Pros
Emails look okay when they go out. Good to include tracking code
Cons
Clunky. Glitchy. Not world class or leading technology
Victoria
- Industry: Individual & Family Services
- Company size: 10,000+ Employees
- Used Weekly for Free Trial
-
Review Source
5
Reviewed on 25/12/2024
Definitely want to try it out
Pros
How easy it is to use how the marketing is the easiest to figure out
Cons
Only thing that i have to say wrong about it is nothing
Judy
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 1+ year
-
Review Source
5
Reviewed on 20/02/2023
Multi-branding and Promotion
Incredible online marketing campaign and large volume out bound emailing.
Pros
Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention.
Cons
All it offers is of significance to us since it meets all
