--- description: Review of HubSpot CRM Software: system overview, features, price and cost information. Get free demos and compare to similar programs. image: https://gdm-localsites-assets-gfprod.imgix.net/images/software_advice/og_logo-55146305bbe7b450bea05c18e9be9c9a.png title: HubSpot CRM | Reviews, Pricing & Demos - SoftwareAdvice AU --- Breadcrumb: [Home](/) > [CRM Software](/directory/4153/crm/software) > [HubSpot CRM](/software/1854/hubspot) # HubSpot CRM Canonical: https://www.softwareadvice.com.au/software/1854/hubspot Page: 1 / 180\ Next: [Next page](https://www.softwareadvice.com.au/software/1854/hubspot?page=2) > HubSpot is an AI-enabled, cloud-based CRM solution designed to support businesses of all sizes in the growth journey. It caters to a broad range of clients, both in the B2B and B2C sectors, and is versatile enough to suit various industries. The platform provides a wide array of functionalities, including marketing, sales automation, management of the sales pipeline, managing customer relationships, tracking emails, and organizing contacts and leads among others. HubSpot CRM includes a dynamic dashboard that offers a live overview of the sales process. This system streamlines the tracking of all customer interactions across emails, social media, live chats or phone calls, with each action automatically documented in a neatly arranged timeline for each lead. It incorporates marketing strategies to attract leads and features for automating email marketing, as well as sales tools for tracking deals and managing the sales workflow. Additionally, it connects all the business data and integrates with external applications, ensuring that marketing, sales and customer service teams have timely insights.  HubSpot CRM offers a contact and lead management system. Users can manage contacts and leads, gaining valuable insights into the business performance through the reporting dashboard. The platform's pipeline management tools provide total visibility into the sales process, allowing teams to track deals, calls and emails. Additionally, the meeting scheduler feature streamlines the process of coordinating meetings with prospects and customers. HubSpot CRM's marketing capabilities include email marketing, form and landing page builders and ad management tools. These features enable businesses to create personalized customer experiences, nurture leads and manage marketing campaigns. Additionally, the platform's help desk and ticketing system, shared inbox and live chat software enhance the customer support experience, enabling teams to enhance relationships with their clients. > > Verdict: Rated **4.5/5** by 4474 users. Top-rated for **Likelihood to recommend**. ----- ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.5/5** | 4474 Reviews | | Ease of Use | 4.4/5 | Based on overall reviews | | Customer Support | 4.4/5 | Based on overall reviews | | Value for Money | 4.3/5 | Based on overall reviews | | Features | 4.4/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Likelihood to recommend) | ## About the vendor - **Company**: HubSpot - **Location**: Cambridge, US - **Founded**: 2012 ## Commercial Context - **Starting Price**: USD 20.00 - **Pricing model**: Per User (Free version available) - **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) - **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish - **Available Countries**: Australia, Austria, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Hong Kong SAR China, India, Ireland, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines and 6 more ## Features - API - Access Controls/Permissions - Accounting Integration - Activity Dashboard - Activity Tracking - Alerts/Notifications - Appointment Management - Appointment Scheduling - CRM - Calendar Management - Calendar Sync - Calendar/Reminder System - Campaign Management - Client Management - Client Tracking - Collaboration Tools - Communication Management - Contact Database - Contact Management - Contract/License Management ## Integrations (199 total) - 123FormBuilder - AWeber - Accelo - Act\! - ActiveCampaign - ActiveDEMAND - AdRoll - Aircall - AllClients - AnyMeeting - Apollo.io - Asana - AskNicely - Atomic AI - Attribution ... and 184 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat ## Category - [CRM Software](https://www.softwareadvice.com.au/directory/4153/crm/software) ## Related Categories - [Healthcare CRM Software](https://www.softwareadvice.com.au/directory/393/healthcare-crm/software) - [Live Chat Software](https://www.softwareadvice.com.au/directory/4569/live-chat/software) - [Nonprofit CRM Software](https://www.softwareadvice.com.au/directory/4788/nonprofit-crm-software/software) - [Task Management Software](https://www.softwareadvice.com.au/directory/1412/task-management/software) - [Auto Dealership CRM Software](https://www.softwareadvice.com.au/directory/3171/dealership/software) ## Alternatives 1. [Salesforce Sales Cloud](https://www.softwareadvice.com.au/software/2764/salesforce-sales-cloud) — 4.4/5 (18797 reviews) 2. [Zoho CRM](https://www.softwareadvice.com.au/software/392464/zoho-crm) — 4.3/5 (6985 reviews) 3. [Kylas Sales CRM](https://www.softwareadvice.com.au/software/216694/kylas) — 4.8/5 (611 reviews) 4. [Bigin by Zoho CRM](https://www.softwareadvice.com.au/software/392397/bigin-by-zoho-crm) — 4.7/5 (738 reviews) 5. [Dynamics 365](https://www.softwareadvice.com.au/software/106335/microsoft-dynamics-crm) — 4.4/5 (5839 reviews) ## Reviews ### "An Essential CRM for Sales and Customer Management" — 5.0/5 > **Andrea** | *15 July 2026* | Translation & Localization | Recommendation rating: 8.0/10 > > **Pros**: What I like most about HubSpot CRM is how it centralizes all customer and sales information in one intuitive platform. It makes it easy to manage contacts, companies, deals, and communication history, giving the entire team clear visibility into customer interactions and sales activities. The interface is clean and user-friendly, allowing new users to become productive quickly. Features such as advanced search and filtering, customizable properties, pipelines, and reporting make it easy to organize data and track opportunities efficiently. HubSpot also integrates seamlessly with many of the tools we use every day, helping automate routine tasks and improve collaboration between sales, marketing, and customer support teams. Customer support has been responsive whenever we've needed assistance, and the platform continues to add useful features over time. Overall, HubSpot CRM provides excellent value for money and has become an essential part of our sales and relationship management processes. > > **Cons**: While HubSpot CRM is easy to use and feature-rich, some of the more advanced functionality is only available in higher-tier plans, which can become expensive as your business grows. This can make it difficult to fully leverage the platform without upgrading. We also found that certain customization and reporting options require some time to learn, particularly for users who are new to CRM systems. In addition, while the search and filtering tools are generally very effective, navigating large amounts of data can occasionally feel overwhelming without a well-organized structure. Overall, these are relatively minor drawbacks, and they do not outweigh the platform's usability, reliability, and the value it brings to our sales and customer management processes. > > Overall, our experience with HubSpot CRM has been very positive. It has helped us organize our sales pipeline, centralize customer information, and improve collaboration across teams. Having all interactions, contacts, and deals in one place has increased visibility and made it easier to manage customer relationships throughout the sales process. The platform is intuitive, reliable, and integrates well with the other tools we use, allowing us to streamline workflows and automate repetitive tasks. Although some advanced features require higher-tier plans, the core CRM provides significant value and has become an essential part of our day-to-day operations. Overall, HubSpot CRM has improved our efficiency, communication, and ability to track business opportunities effectively. ----- ### "Essential tool for growth" — 5.0/5 > **Verified Reviewer** | *8 July 2026* | Information Technology & Services | Recommendation rating: 10.0/10 > > **Pros**: The automations and workflows capabilities are powerful. Without being a technical developer I can support our RevOps and teams. > > **Cons**: Sometimes they release multiple features and fixes at the same time. It is difficult to keep track of product updates. > > Great. It has become an essential tool for Marketing and Sales. It has this unique combination of easy to setup/customize with powerful capabilities. For those who are not developers per se, this is a must. ----- ### "Easy to use" — 4.0/5 > **Sabina** | *25 April 2026* | Hospital & Health Care | Recommendation rating: 8.0/10 > > **Pros**: It is easy to use. The updates have made it better. Does the job for me and I am happy to recommend to others as well. > > **Cons**: There is nothing I can currently think of. Sometimes it lags but it is understandable. There are no complaints. ----- ### "A comprehensive all-in-one platform that brings your customer tools together" — 4.0/5 > **Verified Reviewer** | *17 April 2026* | Information Technology & Services | Recommendation rating: 8.0/10 > > **Pros**: The all-in-one nature of HubSpot is its strongest selling point. Having CRM, marketing automation, and customer service tools integrated into a single platform means your data stays connected - contact records, campaign interactions, and support history are all visible in one place, creating a much more coherent view of the customer journey. The marketing automation features are particularly well built, making it straightforward to set up email campaigns and nurture workflows without needing a dedicated technical resource. > > **Cons**: Value for money is a genuine concern with HubSpot. The pricing structure is complex, and costs can escalate significantly as you add features, hubs, or users - making it difficult to predict what you'll actually end up paying. For smaller teams or businesses with tighter budgets, it can be hard to justify. Some of the deeper functionality also comes with a notable learning curve, and getting the most out of the platform requires a real time investment in setup and onboarding. > > We use HubSpot across CRM, marketing automation, and customer service, and the biggest advantage is having all of those functions living under one roof. Rather than juggling multiple disconnected tools, everything from contact management to email campaigns to support tickets is centralised in one place. It's a powerful platform, but the cost and complexity are worth factoring in before committing. ----- ### "Tried and true - fantastic CRM choice for all" — 5.0/5 > **Connor** | *13 June 2026* | Computer Software | Recommendation rating: 9.0/10 > > **Pros**: What can I say about Hubspot that hasn’t already been said… HS is truly a great platform, whether for leaner teams or larger teams, Hubspot is a great fit for a crm (with other optional pieces as well like the marketing hub). Hubspot is extremely intuitive with a laundry list of easy plug and play integrations and allows for ease of implementation, adoption, and on going use. > > **Cons**: Really my only critique is the flexibility and power compared to its biggest competitor - Salesforce. Hubspot is fantastic for a certain runway - but doesn’t have quite all the power that some enterprise teams need at scale coming out of the box. > > Fantastic. I have used Hubspot in most of the companies I have been with today from start up, to early stage, to larger as well. It has been a constant and has performed well throughout. ----- Page: 1 / 180\ Next: [Next page](https://www.softwareadvice.com.au/software/1854/hubspot?page=2) ## Links - [View on SoftwareAdvice](https://www.softwareadvice.com.au/software/1854/hubspot) ## This page is available in the following languages | Locale | URL | | de | | | en | | | en-AU | | | en-GB | | | en-IE | | | en-NZ | | | fr | | ----- ## Structured Data